Storytelling in Business the easy way.
Watch “Abstract – The Art of Design” on Netflix.
It kicks off with something that will make you think twice about business.
Picture a big board full of iPad-like screens.
All showing nothing but grey.
There’s a big yellow light next to it, kind of like those old war movie spotlights.
It’s not super bright but definitely yellow.
Here’s the surprise…
Turn off the yellow light, switch on regular daylight, and bam – those screens light up with every colour of the rainbow, row by row.
This is exactly what happens with businesses and the word “Brand.”
Mention “brand,” and suddenly, it’s like they can’t see any other colours.
Talk to an ad agency?
“Brand awareness” is all you’ll hear about.
It’s like they’ve got yellow light blindness.
Web designers?
They obsess over looks and layouts, missing the big picture.
Let’s flip the switch.
Forget “brand awareness” for a sec.
Online, nothing sells without solid copy – the kind of words that show why what you’re offering is worth more than the price tag.
Hard to swallow?
I get it.
The “yellow light” can be blinding.
But stick with me.
Don’t write this off just yet.
Give me a few minutes, and you’ll see what I mean.
Success online – no matter your field – isn’t about brand buzz.
It’s about what you say and how you say it.
Take the giants for example…
Amazon, Google, Facebook, YouTube, Instagram, Twitter, Tik Tok, LinkedIn.
Not one of them banks on just brand awareness.
Their gold?
Well-crafted words.
Google and YouTube rake in cash through ads – all word-based.
Facebook and every big social platform?
Same deal.
Ads, powered by words, written by pros.
Ever heard of Agora?
They’re pulling in billions annually.
Their secret weapon?
A team of top-tier ghostwriters, churning out copy that sells.
“Sales” might sound shady if you’ve been burned before.
But here, we’re all about quality.
Selling, or should I say serving, is what business is fundamentally about.
Serving someone well earns you a reward.
That’s business basics.
Improving Business Marketing with Storytelling.
Now, did you train to be a world-class writer when you started your business?
Probably not. Most people think they can wing it with writing.
But writing that sells is a craft.
Here’s a test…
Ask six friends to help you write an ad.
They’ll probably say yes.
Next day, ask the same friends to fix your car.
See the difference?
Writing, like mechanics, is a skilled trade.
So, why stories?
Stories stick with us.
They draw us in, light up our brains, and, yes, make us want to buy.
It’s in our DNA to look for and love stories.
Humans, funny enough, are super easy to influence.
We like to think we’re logical, but deep down, we’re not.
We’re built to be sold to, especially when the truth is told attractively.
Business Storytelling Techniques.
The two story frameworks I like most are:
“Save the Cat” and “The Hero’s Journey.”
