All persuasive writing techniques begin with knowing the person you’re trying to influence. Every sales copywriter knows that in order to be successful you must do the right type of research before you begin to write a single word. Gary Bencivenga says that persuasive writing consists of 40% research, 40% writing, and 20% polishing. So…
Everything you need to know about copywriting for beginners. Well, almost everything. We’re told on the internet content is king. To put it another way, copy is king. Copy and content are the same. The legendary copywriter John Carlton once said, “Nothing happens in business until the sales copy is written.” And “Nothing happens online…
If you want your emails to be read and acted upon, you have to get to know your clients well before you begin your email copywriting. There are plenty of great ways to do this, in this post we’ll look at two powerful approaches. Also in this post we’re going to focus on the latest…
Before I explain social influence and how to get what you want let me ask you this… Have you ever heard anyone say these words to you? “Most people have it backwards when they…” This is some kind of a set up for some so called “counter-intuitive knowledge.” Here’s an example I hear over and…
In this article I’ll show you exactly how to sell with stories. You’ll find insights here you won’t find anywhere else. I have combined two proven story structures that are present in most of the best-selling movies and books. In how to sell with stories you’ll discover a set of tools you can use to…
Picture for a moment what it would be like if clients came to you. Imagine how you’d feel if you didn’t have to sell yourself, your business, or your services. Just picture what your life would be like without the financial ups and downs of being an expert. The good news is that dreaming about…
If you want instant influence, you’re in luck. That’s because this post will reveal to you how to persuade people to buy without using sales gimmicks, hype, or deceit. Indeed, in just moments you’ll discover: How to get your readers to know like and trust you. A surprisingly simple way to get people curious about…
Email writing is special. Why? Because it’s almost as intimate as a phone call. And you get a chance to make readers instantly like you. How? That’s easy, make them look good in the eyes of others. Early in my career in copywriting, I read a brilliant book by Victor Schwab called, “How to Write…
Here’s a quick quiz on writing to sell. Question 1: True or false, “longer sales messages work better than shorter sales messages”. Question 2: True or false, “People don’t want to read what you write.” Question 3: True or false, “email is still the best marketing channel not social media.” Question 4: True or false,…