To the entrepreneur who knows his copy should convert better…

but can’t figure out why…

A scientific method for identifying exactly what’s wrong with your sales copy… and how to fix it

Two years ago, I acquired Clayton’s Newsletter collection of direct mail controls.

Not the famous pieces everyone studies.

The private files.

The letters that generated $40+ million in revenue but were never published in courses or books, only in his newsletters.

But the real breakthrough came from an unexpected conversation…

I was talking with A level copywriter Lorrie Morgan about her storytelling workshop when I asked her a question that would change everything…

“Do you use words that specifically trigger oxytocin – the bonding chemical?”

She paused. “What do you mean?”

That question sparked something in me.

I became obsessed with understanding not just what worked in copy, but WHY it worked at the neurochemical level.

But let me back up and tell you how I got here…

I started as a door-to-door salesman, achieving what most thought impossible – a 1:1.5 closing ratio on high-ticket items (£3,800-£20,000) in single meetings.

I learned something crucial…

The psychology that works face-to-face works just as effectively in writing.

My very first sales letter proved this by generating over £200,000.

I came from a humble background – barely scraping by – but I became obsessed with understanding the invisible forces that make people say “yes.”

I invested $15,000 to learn advanced NLP and hypnotic language patterns from Kenrick Cleveland himself, mastering how to weave these psychological triggers invisibly into direct response sales copy.

Over the years, I built a business from nothing to £1,000,000 a year, launched a supplement company generating £24,000 monthly, created health products now stocked nationwide in UK health shops, and generated over £40 million across 12 different industries.

But even with all that success, I couldn’t crack the one thing that would unlock everything else for sophisticated prospects like David.

After my conversation with Lorrie, I started creating a mini thesaurus of words that trigger cortisol, oxytocin, dopamine, serotonin, and endorphins – mapping the exact language patterns that create chemical responses in readers’ brains.

When I sent this research to Lorrie, she was intrigued: “Could you create an AI prompt for this?”

I thought bigger.

Why not create an entire system?

Here’s what I realized… Your prospects aren’t evaluating your logic. They’re responding to their internal chemical signals.

When your copy fails to trigger these five chemicals in the correct sequence, even the most compelling offer feels flat.

Not because prospects consciously reject it, but because their brains literally cannot process it as desirable.

Your sophisticated prospects aren’t immune to these chemicals.

They’re just better at detecting amateur attempts to trigger them.

The solution isn’t better persuasion techniques. It’s precise neurochemical targeting.

The same principles I later documented in my books “Influence Intelligence” and “Neurocopy.”

When I showed the prototype to Lorrie Morgan – listed as one of the top 100 copywriters of all time – she was sceptical.

“You’re telling me this machine can analyse copy better than someone who’s been doing this for decades?”

I ran one of her pieces through the system.

The analysis showed her copy triggered the brain chemicals in exactly the right sequence – which explained why it converted so well.

Then I tested it on Mario Castelli’s copy. Same result. Perfect neurochemical sequence.

“This is impossible,” Lorrie said, staring at the screen. “How does it know?”

The system had identified the invisible difference between copy that converts and copy that doesn’t.

Not the surface elements everyone focuses on, but the deeper neurochemical architecture that drives purchasing decisions.

Since then, I’ve helped 30 entrepreneurs improve their sales copy with the same accuracy.

Every single analysis reveals the exact neurochemical gaps preventing their copy from converting.

Right now, you’re flying blind.

You test headlines and wonder why one works better than another.

You hire copywriters and hope they understand your market. You make changes based on gut feeling and pray they improve results.

NeuroCopy eliminates the guesswork.

You’ll finally understand exactly where your prospects’ brains engage and where they disconnect.

You’ll see precisely which words trigger desire and which ones trigger resistance.

Most importantly, you’ll understand why your copy isn’t converting—and exactly how to fix it.

No more 2 AM panicking sessions. No more guessing. Just certainty.

Your prospects’ brains literally can’t say no.

You submit your copy through a secure portal.

The system analyses every word against the database of million-dollar controls – the same controls I reverse-engineered to discover these patterns.

Within minutes, you receive a complete neurochemical map showing…

Five brain chemicals in perfect sequence.

Cortisol triggers: Alignment with their current pain points

• Dopamine gaps: Where anticipation should build but doesn’t
• Oxytocin failures: Where trust should develop but breaks down
• Serotonin drops: Where status elevation should occur but falls flat
• Endorphin misses: Where pain relief should trigger but never activates

Then we schedule a 45-minute consultation where I walk you through every finding, explaining exactly why each change works at the brain chemistry level – and see if you have the neurochemical sequence that sells.

You’ll finally sleep soundly knowing your copy will convert before you spend a dollar on traffic.

iOS privacy changes have made qualified traffic 300% more expensive. Attribution is broken across all major platforms. Ad costs are rising faster than most businesses can adapt.

The entrepreneurs who survive will be those who can convert cold traffic at rates that seemed impossible two years ago.

The ones who can’t will be systematically eliminated by market forces.

You have two choices: Master precise conversion optimisation or watch your acquisition costs slowly strangle your business.

• Complete Neurochemical Analysis
  Scientific breakdown of exactly which brain chemicals your copy triggers (or fails to trigger), delivered within 15 minutes.

• Personal 45-Minute Consultation
  Private session where I explain every finding and walk you through the science behind each recommendation.

• Direct Implementation Support
  My personal phone number for urgent questions during implementation.

• Neurochemical Reference Database
  The exact brain chemistry patterns from every million-dollar control, so you can apply these principles to future campaigns.

If NeuroCopy doesn’t identify at least five specific neurochemical improvements in your copy, you receive a full refund.

No questions. No conditions.

I stand behind this analysis completely because I’ve seen what happens when entrepreneurs finally understand what their prospects’ brains are actually responding to.

I’ve analysed enough copy to know: every piece has neurochemical gaps. The only question is whether you discover them before your competitors do.

Path One: Continue testing random changes and hoping something improves your conversion rate. Keep hiring copywriters and praying they understand neurochemical triggers. Watch your acquisition costs slowly price you out of your market.

Path Two: Get scientific certainty about exactly where your copy fails and how to fix it. Understand the invisible forces that drive purchasing decisions. Convert prospects with the precision that comes from neurochemical accuracy.

Your sophisticated prospects are already buying from someone.

The question is whether they’re buying from you.