Before you can use this strategy in your writing you must first understand this whole concept.
Warning…
This may feel like it’s heavy going but stay with me here and you’ll soon see it’s worth it.
The theory of levels or stages of consciousness has been around for centuries.
Various philosophical, spiritual, and psychological traditions have explored this idea throughout history.
Some notable examples include…
According to Dr. Hawkins, power is anything above 200 on the scale of consciousness.
And anything below 200 is force.
I’ll make this simpler for you.
Below 200 = negativity.
Above 200 = positivity.
Quick demonstration…
Think about a time when you felt really down and stuck.
Maybe you were scared about something or felt like giving up.
That’s what the lower levels of the map feel like.
Now remember a time when you felt great, like you could do anything.
That’s what the higher levels are like.
The map of the scale of consciousness has different levels, each with its own energy and way of seeing the world.
At the bottom are very low energies like shame, guilt, and fear. People at these levels often feel hopeless and stuck.
As you go up the scale, you find levels like courage, acceptance, and reason.
People here start to feel more in control of their lives.
They can solve problems and make things better.
At the top of the scale are high energies like love, joy, and peace.
People at these levels feel connected to others and the world.
They can make big positive changes and inspire others.
Frederik Dodson talks about these energy levels in his book “Levels of Energy.”
He says people at different levels see the world in different ways.
Someone at a low level might always think bad things will happen.
But someone at a higher level sees chances to grow and help others.
Here’s a quick look at some key levels…
Shame (20): Feeling worthless, wanting to hide.
Fear (100): Always worried, seeing danger everywhere.
Anger (150): Feeling frustrated, blaming others
Courage (200): Starting to take action, facing fears.
Acceptance (350): Being okay with what is, less judging.
Love (500): Caring deeply for others, feeling connected.
Joy (540): Feeling happy most of the time, inspiring others.
Peace (600): Deep calmness, seeing the big picture.
Why does this matter for copywriters?
Because when you’re trying to sell something like coaching or consulting, you’re really selling a change in energy level.
You’re saying, “I can help you move from feeling bad to feeling good.”
It’s been said that the mind cannot tell the difference between something imagined or something real.
If you doubt this, then please explain why dreams feel so vividly real at the time.
It’s impossible to move someone up the scale too fast. Think “Customer journey” and how you progressively move your buyers higher up the scale over time.
How Copywriters Can Use This to Sell Professional Services.
When you’re selling coaching or consulting, you’re really offering a way to move up this energy scale.
Here’s how to use this in your writing:
Know Your Audience’s Level.
First, figure out where your readers are on the scale. Are they feeling stuck and afraid? Or are they already taking action but want to reach higher? Your words should match their current level, then gently pull them up.
Paint the Before and After Picture.
Show what life is like at their current level.
Use words and stories that make them think, “Yes, that’s exactly how I feel.”
Then, paint a vivid picture of life at a higher level.
Make it so appealing they can’t help but want it.
Offer a Clear Path Up.
People need to see how they can move from where they are to where they want to be. Break down your service into steps that match the energy levels. For example…
Step 1: Face your fears (Courage, 200)
Step 2: Accept where you are now (Acceptance, 350)
Step 3: Open your heart to new possibilities (Love, 500)
Use the Right Words.
Your word choice should reflect the energy levels.
For lower levels, use words like “stuck,” “overwhelmed,” or “confused.” For higher levels, use words like “freedom,” “joy,” or “purpose.”
This shows you understand where they are at emotionally right now.
Give Real Stories.
People love stories of transformation.
Share how real clients moved up the energy scale.
Be specific about where they started, what challenges they faced, and how they felt at each stage.
This gives readers hope and proof that change is possible.
Show Your Expertise.
Prove you understand the different energy levels and know how to help people move up.
Talk about your own journey or your deep knowledge of personal growth.
This builds trust and shows you’re the right guide for their journey.
Create Urgency.
Help readers see why staying at low energy levels is painful.
What opportunities are they missing?
How is it affecting their relationships or career?
Make the need for change feel urgent and important.
Give Hope and Encouragement.
Always remind readers that change is possible, no matter where they’re starting from.
Use phrases like “You have the power to change” or “Every step up the scale brings more freedom and joy.”
Encourage them to take the first step, no matter how small.
By using the map of consciousness in your copywriting, you’re not just selling a service.
You’re offering a transformative journey.
You’re showing readers a path to a better, more energized life.
This can make your offer much more compelling and meaningful.
Energy Elevation Copywriting Guide.
You’re a copywriter looking to take your skills to the next level.
You know words have power, but you want to harness that power to truly transform lives.
The Energy Elevation Copywriting Guide is your secret weapon.
It’s not just another writing manual – it’s a comprehensive system for crafting copy that resonates on a deep, energetic level with your readers.
Based on the Map of the Scale of Consciousness, this guide teaches you how to identify your audience’s current energy level and write in a way that gently but powerfully pulls them upward.
You’ll learn to create copy that doesn’t just sell but inspires real change.
Whether you’re writing for coaches, consultants, or any transformational service, this guide will help you connect with your readers on a profound level and motivate them to take action.
Features.
Pros.
Cons.
The Map of Consciousness is more than just a theory – it’s a powerful tool that can transform your copywriting.
It gives you a framework to understand your readers on a deeper level, beyond just their surface wants and needs.
When you use this metaphor, you’re not just writing to sell.
You’re writing to help people grow and change. This makes your copy more meaningful and impactful.
It’s not about tricking people into buying.
It’s about showing them a path to a better life.
The map also helps you structure your copy in a more effective way.
You can guide readers through a journey, from their current energy level to where they want to be.
This creates a natural flow in your writing that’s both compelling and easy to follow.
Understanding energy levels changes how you approach copywriting.
Instead of just focusing on features and benefits, you’re tapping into the reader’s emotional state and desire for growth.
Here’s how to use energy levels in your copy.
Start Where They Are.
Begin your copy by acknowledging your reader’s current state. If they’re feeling stuck or frustrated, use language that shows you understand. This builds trust and rapport.
Show the Path.
Outline the steps from their current level to where they want to be. Make each step feel achievable but exciting.
Use Level-Appropriate Language.
Match your words to the energy level you’re describing. For lower levels, use words that express struggle and pain. For higher levels, use words that convey freedom and joy.
Create Contrast.
Highlight the difference between lower and higher energy states. This creates a strong desire for change.
Offer Hope.
Always show that movement to higher levels is possible. Use encouraging language and provide proof through stories and testimonials.
By structuring your copy this way, you’re not just selling a product or service. You’re offering a transformative journey.
This approach can significantly increase your conversion rates because it speaks to people’s deepest desires for growth and change.
Can you imagine how effective this can be when writing sales copy?
Before I give you an example of this effectiveness, I want you to know I trained AI on the levels of energy mentioned here.
I gave it the analysis of my Buyer Expert Research and asked it to give me the level of consciousness my avatar is at right now.
That way I’ll know what copy to write to move her the scale, so they are now confident enough to have the courage to buy from me.
Here are the results…
“Based on the detailed buyer profile you’ve provided, I can offer an analysis of the approximate level of consciousness this individual might be operating at, according to frameworks like the one proposed by David Hawkins.
Analysing the profile, this buyer seems to be operating primarily in the range of 100-200 on the calibrated scale of consciousness, with some fluctuations:
The buyer seems to fluctuate between these levels, with fear and desire being particularly prominent.
They haven’t yet reached the level of Neutrality (250) where they would be more detached from outcomes, nor Willingness (310) where they would be more open to change and personal growth.
However, there’s potential for growth.
If they can overcome their fears and resistance, they could move towards Acceptance (350) and Reason (400), where they’d be more willing to see their situation objectively and take constructive action.
It’s important to note that this analysis is based on a snapshot of their business life and doesn’t necessarily reflect their overall consciousness in all areas of life. People can operate at different levels in different aspects of their lives.
This analysis could be useful in tailoring marketing messages and solutions that address their current state of consciousness while also encouraging growth towards higher levels.
However, it should be used thoughtfully and ethically, always with the aim of genuinely helping the individual rather than exploiting their current state.”
With that in mind I asked AI to give me some copy as an example.
“How I Stopped Fearing Mondays (And Started Loving My Business Again)
Every Sunday night, dread would creep in.
Another week of awkward pitches and rejection.
I wanted to feel excited about my work again, not terrified of the next sales call.
But the fear of failure, of not meeting payroll, was paralysing.
Then I found this “Building a Business Asset” service.
They promised to handle the client-getting.
At first, I was sceptical. But as clients started rolling in, the fear melted away.
Now, I wake up excited to create, innovate, and lead.
No more cold-call terrors.
I’m free from the pain of rejection and the danger of business failure.”
This is a great starting point.
It saves me staring at a blank page.
I’m addressing their pain points.
As you can see it’s all about understanding where your readers are on the scale of consciousness and moving them up the scale.
When they move up the scale they go from where there are to “hope.”
From hope to courage.
When your reader is encouraged by your copy, they are far more likely to say YES.
