The real reason to watch Inventing Anna…

The real reason to watch Inventing Anna…

The real reason to watch the Netflix series “Inventing Anna” is to deepen your knowledge of “requisite variety.” Requisite variety states that whoever had the most responses in any given system that person owns that system. (I’m paraphrasing here to make it easier to grasp.) It originally came from cybernetics. But some of the NLP…

How to use the “hero’s journey” to attract new clients…

How to use the “hero’s journey” to attract new clients…

If you’ve never heard of the hero’s journey then this article will show you why you need one to attract new clients. Today cynicism is a status symbol. People don’t trust facts. They are inundated with information. They want to believe. They want to have faith in you that you can do what you promise…