The real reason to watch the Netflix series “Inventing Anna” is to deepen your knowledge of “requisite variety.” Requisite variety states that whoever had the most responses in any given system that person owns that system. (I’m paraphrasing here to make it easier to grasp.) It originally came from cybernetics. But some of the NLP…
If you’ve never heard of the hero’s journey then this article will show you why you need one to attract new clients. Today cynicism is a status symbol. People don’t trust facts. They are inundated with information. They want to believe. They want to have faith in you that you can do what you promise…
Before I show you the easy way to write an eBook I want to show you this. If you’re a consultant, personal trainer, advisor, or a coach, there are only three ways you can make money. They are: Work one to one. (private consultations.) Work one to many. (group sessions like seminars or workshops.) Use…
In this article I’ll show you exactly how to sell with stories. You’ll find insights here you won’t find anywhere else. I have combined two proven story structures that are present in most of the best-selling movies and books. In how to sell with stories you’ll discover a set of tools you can use to…
Picture for a moment what it would be like if clients came to you. Imagine how you’d feel if you didn’t have to sell yourself, your business, or your services. Just picture what your life would be like without the financial ups and downs of being an expert. The good news is that dreaming about…
How to use story selling to get new clients. Years ago, I tried cold calling to business owners. Time after time I was rejected. It didn’t matter what approach I made I never got to see anyone. Out of frustration I sat down and wrote a one-page letter introducing my company and what I could…
If you want instant influence, you’re in luck. That’s because this post will reveal to you how to persuade people to buy without using sales gimmicks, hype, or deceit. Indeed, in just moments you’ll discover: How to get your readers to know like and trust you. A surprisingly simple way to get people curious about…