The most useful way I found to map the mind of your clients emotionally.

In the book “Business Model Generation” there’s this one simple tool.

It’s called “The Empathy Map.” Empathy Map

I used to use this map to research the emotional state of my client’s clients.

The answers to the questions in the empathy map allowed me to write much more compelling sales copy.

Now, almost 20 years later I found a way to get Chat GPT to act as if it was my potential client.

I gave it instructions on how to create an empathy map.

Here are the results of that Chat GPT prompt.

Empathy Map for Website Owners: Understanding Your Journey in Sales Conversions

Thinking: Finding the Key to More Sales.

“How do I boost my sales conversions?”

“What do successful sites do to turn visitors into buyers?”

“Am I showing how great my product or service is?”

Feeling: A Rollercoaster of Emotions.

Feeling swamped by how complex it is to get more sales.

Excited about making more money.

Worried if their plans will work.

Curious about what makes their customers tick.

Saying: Voicing the Challenges.

“I’ve got to get my customers’ needs right.”

“What tweaks can I make on my site for more sales?”

“It’s tough to figure out the best way to turn leads into sales.”

Doing: In Search of Answers.

Looking up how to get more sales and checking out success stories.

Trying out different things on their website to see what works.

Looking for tips from pros or reading about how to sell better.

Checking their website stats to see what customers do.

Seeing: Observing the Competition and Opportunities.

Noticing other sites selling more.

Looking at happy customer stories.

Going over their website’s numbers.

Checking out different ways to make sales.

Hearing: Listening to the Experts.

Getting tips from marketing and sales pros.

Hearing what customers and site visitors say.

Keeping up with what’s working in sales.

Tuning into talks and webinars about boosting online business.

Pains: The Tough Parts.

Hard to know what sales tricks work best.

Trying to make the site user-friendly while pushing sales.

Not enough resources to try out new ideas.

Not sure how to connect with customers emotionally.

Goals: Aiming High.

To really increase their website’s sales.

To really get how sales psychology works.

To create content that really speaks to people.

To build a group of loyal customers and grow their online business.

With this information Chat GPT can go one step further for you.

This research gives Chat GPT something to work with.

I gave it a prompt to write some copy for me.

This was its answer.

Use Psychology to Boost Your Sales: A Simple Guide for Website Owners.

In today’s world, every click can mean a sale.

If you run a website and want to make more money, you need to know why people buy things.

Selling is more than just showing off cool products.

It’s about connecting with people.

Why People Buy

Buying is all about feelings.

People look for things that make them happy or solve their problems.

Smart website owners write messages that make people feel good.

This builds a strong link with customers.

Writing Great Sales Copy

Top writers don’t just write.

They make a connection.

They mix understanding, stories, and smart talking to win people over.

You need to know what your customers are scared of, what they want, and what they dream of.

Then, use this in your writing.

Don’t just talk about what your product does.

Show how it can make life better or fix problems.

Focus on What People Want, Not Just What They Need

What people want is often more important than what they need.

For example, someone might need a phone.

But they want a fancy smartphone. Show how your stuff can make life cooler.

Talk about how it makes people feel or how special it is.

Know What Makes People Act

People do things for reasons like not wanting to miss out, seeing others like something, or trusting an expert.

Use these tricks.

Say things like, “Get it before it’s gone!” or show how other customers love your stuff.

Mix Feelings with Facts

It’s important to make people feel something.

But you also need to give them enough information.

This helps them trust their choice.

Mix fun stories with useful info about your stuff.


To sell more on your website, use psychology.

Write in a way that touches people’s hearts.

Focus on what they want. Use tricks that make them act. This way, you’re not just selling things.

You’re selling a feeling, an experience, a part of their life.

Your clients are looking to solve their problem.

Listen to most conversations and you’ll find people talking about their problems.

What is the problem you solve?

Find that and focus only on that.

Newspapers are full of problems.

They evoke fear in readers.

And most people are fearful of something.

It’s like a drug.

That’s why people read newspapers every day – to feed their addiction.

People are fatally attracted to problems.

People need to know you have empathy for them and their problems.

I want you to create a short message that addresses their main problem.

Your message must evoke the question…

How do you do that?”

“Or what do you mean by that?”

For example… “I help small business owners go from cash flow crisis to cash flow surges in 30 days or less.

They always ask… “How do you do that?”

When you can voice their problem better than they can they automatically think you have the solution.

Anticipating objections.

“A great copywriter isn’t in love with words, they are in love with people.

All kinds of people, everywhere and anywhere.

They are intensely interested in people, watching them closely, listening when they speak, living their bad moments with them and rejoicing in their victories.

They are so interested in other people they forget about themselves,their own needs and wants, and after a time they know why others think as they do.

And that copywriter recognises themselves in the other and knows that anything they are capable of doing, good or bad they could do too.

The way to write believable copy is to love people.

Know what every living person hates, fears, loves, and rejoices in, just as you do.

Let everything you write say to your reader, “I understand you, I have been in your shoes, I can help you… please let me try.”

Paul Bringe

Resistance is the biggest killer of sales. It comes clothed in objections.

Why people don’t buy.

People don’t buy because you haven’t gotten past their resistance. Resistance is your worst enemy. To get past any kind of resistance you must first…

  • Get your prospects to believe there is a problem
  • Get them to believe that problem needs to be solved
  • Get them to realise their problem needs to be resolved now rather than later.
  • Get them to believe they need a urgent solution
  • Get them to realise they need your unique, superior solution and see it as the only one to resolve their problem and they need to get it right now! Have them believe the price as more than fair.

Resistance can only come up if…

  • They are allowed to believe there is no real problem
  • They may not think it’s an urgent
  • They might not think there is a solution
  • They might not think your solution is the only one

You must plan out your objections in advance of writing your sales copy.

The best way I found is to get the book, “Sales Scripts That Close Every Deal.”

In the book you’ll find 420 tested responses to 30 of the most difficult customer objections.

In case you can’t find this book, I’m going to ask Chat GPT to answer the objection “We tried something like it, and it didn’t work.”

I’ll be right back as soon as I have an answer to this objection.

Well, that didn’t take long did it?

Here is the response I got from Chat GPT.

Understanding the empathy map and goals of your audience, a tailored response to the objection “We tried something like it, and it didn’t work” could be:

“I get where you’re coming from.

Trying something and not seeing results can be frustrating.

But remember, every website is unique, and what didn’t work once might not have been the right fit for your specific situation.

It’s like finding the right key for a lock.

Just because one key didn’t fit doesn’t mean the lock is broken.

It’s about finding the right key that turns.

Your goal is a high-converting website, and to achieve that, it’s crucial to understand not just what you’re implementing, but also how and why.

Maybe the approach was slightly off last time, or the market has changed since then.

Let’s analyse what was tried before, learn from it, and tailor a strategy that aligns better with your unique audience and business goals.

Remember, successful conversion is a mix of the right strategy, timing, and understanding of your customers.

Let’s give it another shot, with a fresh perspective and a strategy built specifically for your audience and goals.

You’ve seen the potential growth and are excited about it. Let’s channel that excitement into a strategy that works for you.”

I have to say, I like it and I would use it in my copy.

During my 30 plus years selling I’ve found there are usually six main objections.

Let’s look at another one form the book on sales scripts.

“I don’t have any money for this.”

This is another way of saying “I can’t afford it.”

Bet you’ve never heard that before. 😊

Here’s what Chat GPT advised me.

Understanding the specific goals and constraints of your audience, here’s a tailored response to the objection “I don’t have any money for this”:

“I completely understand the concern about budget constraints.

Investing in your website for higher conversions is important, but it’s also crucial to work within your financial means.

The good news is that not all effective strategies require a big budget.

Let’s focus on cost-effective methods that can still make a significant impact.

For starters, we can look at optimizing your existing content and layout.

Often, simple tweaks in how you present your products or services can lead to better engagement and conversion rates.

This could be as straightforward as rephrasing your call-to-actions, rearranging elements for better user flow, or even just changing up the colours or fonts for better visibility and impact.

Another approach is to leverage the power of social proof and customer testimonials, which can be a low-cost yet highly effective way to build trust and encourage conversions.

If you have a satisfied customer base, their positive experiences can be a powerful tool to attract new customers.

Additionally, there are various free or low-cost tools available for A/B testing, which can help you understand what works best for your audience without a hefty price tag.

Small, incremental changes based on data can lead to significant improvements over time.

Remember, it’s not always about spending more money, but about spending it smartly.

Let’s explore these budget-friendly strategies and see how they can help you achieve your goal of a high-converting website.

By focusing on what you can optimize now, you can gradually build up to more comprehensive changes as your revenue grows.”

I like this.

It’s a bit lofty, So I’ll ask Chat GPT to write it differently with this prompt.

This is too lofty, rewrite it so it’s easy to read.Chat GPT

“I hear you when you say you don’t have much money to spend.

That’s okay!

Making your website better doesn’t always need a lot of cash.

There are smart, cheap ways to do it.

First, we can just tweak what you already have.

This means changing a few words here and there, or moving stuff around on your website.

Even small changes can make a big difference.

Then, let’s use stories from happy customers.

If people see others like your stuff, they might want to buy too.

And guess what?

This doesn’t cost much!

Also, there are some free tools we can use to test different ideas on your site.

This way, we can see what works best without spending money.

So, don’t worry about the budget.

Let’s start with these simple steps and improve your website.

As you start making more sales, you can think about bigger changes.”

Now we’re talking.

Time for another common objection.

The dreaded, “I have to think this over.”

Here is the prompt I used.

Act as if you are a professional direct response copywriter who loves to use visceral, real-life, simple but dimensional language. Based on the avatar above and their goal is to have a high converting website, how would you answer the objection “I have to think this over.” Please give me three convincing but different arguments.

Absolutely, taking time to think things through is important. But let me offer you a few perspectives to consider during your decision process:

The Time is Now Argument:Turning Back You Body Clock

Think about this – every day you wait, you’re leaving money on the table.

Imagine a leaky bucket… that’s your current website.

Every visitor who leaves without buying is like a drop of water lost.

The longer you wait to fix that leak, the more you lose.

It’s not just about making a decision.

it’s about stopping the loss.

Now’s the time to turn those visitors into buyers.

Every moment counts.

The Small Steps, Big Gains Argument:

I understand big decisions need time.

But remember, we don’t have to overhaul everything at once.

It’s like climbing a mountain – you don’t leap to the top, you take one step at a time.

Let’s start with a small, manageable change.

This way, you can see real, tangible improvements without feeling overwhelmed.

Small tweaks can lead to big gains.

And as you see the results, it will help clarify your next steps.

The Missed Opportunity Cost Argument:Writing for

Ponder this – while you’re thinking it over, your competitors are moving ahead.

In the online world, things change fast.

A high converting website isn’t just a nice-to-have, it’s a must-have.

Every day you delay, you’re not just missing out on potential sales, you’re giving your competitors a head start.

The question isn’t just what it costs to improve your website, but what it costs you not to.

Let’s grab this opportunity and not give your competitors that advantage.

Okay, we’ve come a long way together today.

You’ve learned a lot.

More than 97% of your competitors.

This year the Strava app gave me a summary of what I’ve been up to.

In case you don’t know Strava is an app that tracks the efforts runners, cyclists and hikers do over 12 months.

While my smart watch says, “Must do better,” Strava put me in the top 3% in the world.

1600+ miles in a year.

Funny thing is I only planned to do 1,000.

So, I can say with confidence I go the extra mile.

With this information you can go the extra mile for your customers and clients.

I’m going to let Chat GPT sum up what you’ve discovered here today.

In our conversation, we focused on enhancing website sales conversions by understanding the psychology of potential customers. Here’s a brief, actionable summary:

  1. Know Your Audience:
    • Understand the emotional journey of your customers. People buy based on feelings, not just needs. Craft your sales messages to evoke emotions and create a connection.
  1. Effective Copywriting:
    • Write in a simple, engaging manner. Use stories and empathy to resonate with your audience. Highlight benefits and experiences, not just features.
  1. Conversion Strategies:
    • Implement cost-effective methods for improving conversions. This includes tweaking existing content, using customer testimonials, and employing free or low-cost tools for A/B testing.
  1. Overcoming Objections:
    • Address common objections with direct responses. For budget concerns, focus on low-cost, high-impact strategies. If someone needs time to think, highlight the urgency and opportunity cost of inaction.
  1. Action Steps:
    • Start by auditing your current website and identify areas for emotional engagement. Use customer feedback to guide your content updates. Implement small changes and measure their impact through A/B testing. Gradually, invest more as your revenue increases.

Remember, it’s about making small, smart changes that resonate with your customers, leading to improved sales conversions.

Most of the expensive Chat GPT courses I’ve taken tell me to treat Chat GPT like an intern. Like a junior copywriter. Or an unpaid slave.

Looking at the answers here I believe they have got it wrong.

Chat GPT (the paid version $20 a month) when used in the right way will blow you away.