"Shocking Brain Study... Why 83% Of Your Website Visitors Leave Without Buying (And The 3-Stage 'Neural Fix' that's proven to work for any alternative health product)"
You’re Leaving Money on the Table Every Time a Prospect Visits Your Website…
Not because your product lacks value.
Not because your traffic is low.
But because your words fail to persuade visitors in the way their brains actually work.
And I’ll prove it to you.
Which of these “high converting” copywriting techniques is secretly killing your sales?
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Using ALL CAPS for emphasis
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Writing in first person
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Creating artificial deadlines
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Appealing to fear of missing out
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Using one-sentence paragraphs
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Adding bonus offers
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Including price comparisons
It’s probably not what you think it is because the answer is counterintuitive…
I’ll reveal which one it is in just a second.
First, I have an odd question to ask you…
Why are so many intelligent people flocking to AI?
We’re told it can write emails,
Facebook ads,
Landing pages,
And as many social media posts as you want.
But is that true?
If you own a car, you know that it’s a vehicle that can get you to where you want to go.
But you must have the right kind experience to drive it.
Same as Chat GPT or any other AI bot.
AI can’t write copy by itself.
Without years of the right kind of copywriting experience you’re not going anywhere.
Let’s get back to the question, ‘which of these supposedly “high converting” copywriting techniques is secretly killing your sales?’
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Using ALL CAPS for emphasis
-
Writing in first person
-
Creating artificial deadlines
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Appealing to fear of missing out
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Using one-sentence paragraphs
-
Adding bonus offers
-
Including price comparisons
If you answered…
Creating artificial deadlines.
You’re right.
Here’s why…
Brain scans reveal modern consumers have developed “scarcity resistance” – a biological defence mechanism that releases stress hormones when detecting manipulation.
Those fake “Offer ends tonight!” deadlines trigger immediate disengagement in 78% of prospects.
Meanwhile, businesses using genuine scarcity saw 53% higher conversion rates and 41% fewer refunds.
It’s things like this that invisibly drive people away from your website while you wonder why your traffic isn’t turning into sales.
Two Types of Business Owners
There are those who understand the invisible architecture of persuasion…
And those watching competitors with inferior products attract better clients at higher prices.
Which are you?
I was once where you might be now.
Frustrated.
Confused.
Watching less-deserving competitors consistently outperform me despite my superior product.
Every morning checking analytics only to see visitors coming… and leaving without a trace.
The Invisible Difference
Stanford’s Persuasive Technology Lab discovered 94% of visitors abandon websites because of poor copy, not bad design.
This explains why two seemingly identical businesses achieve dramatically different results.
Hi, I’m Clive Cable.
Author of Neurocopy and Influence Intelligence.
I’ve generated over £30 million through my copywriting – both for my own health products and for growth-focused entrepreneurs.
What do James Sale, Matt Wolfe, Christine Marlow, Michael Dunlop, Josh Dunlop, David Aston, Kevin Dawson and Ruth Wilson all share?
One thing: their sales skyrocketed after I made a single change to their website copy.
One change.
That’s it.
The Forbidden Patterns
I use persuasion techniques I personally learned from master persuader Kenrick Cleveland (at a cost of $15,000).
These patterns trigger buying decisions in the emotional brain centres where purchases actually happen.
They bypass logical resistance and speak directly to the primitive brain that actually makes decisions.
Let me show you what I mean:
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Pattern Interruption – Breaking expected communication rhythms to bypass critical thinking
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Nested Loops – Creating open psychological loops that must be closed for mental comfort
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Embedded Commands – Hiding directives within seemingly innocent statements
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Presupposition Loading – Structuring sentences to assume agreement has already occurred
Yet fewer than 2% of business owners even know these techniques exist.
My AI analysis of 1,500 websites across 73 industries found only 31 using these emotional triggers correctly.
Just 31.
This explains the shocking statistic: for every 10 people visiting your site, 9 leave without taking action.
Your prospects arrive with problems.
You offer solutions.
But your words aren’t speaking their brain’s native language.
The Hidden Conversion Architecture
Take Christine Marlow.
After implementing one change to her copy, she suddenly received 5 qualified £10K leads every day for two weeks straight – until she had to remove her sales page because she couldn’t handle more clients.
Consider what David Aston experienced…
“The last time I hired Clive I was in a meeting when my phone started buzzing non-stop with sales notifications. I had to excuse myself because people kept signing up every few minutes after we launched my new copy. My business partner thought our payment system was glitching.”
David is now a Strategic Growth Strategist at Neil Patel Accel.
Or Ruth Wilson, who was struggling with underperforming website copy:
“When I started working with Clive, he had a step-by-step process to help me upgrade and dial in my messaging on my website which resulted in me filling my program and increasing my sales.”
Why Previous Solutions Failed You…
You’ve likely:
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Hired freelancers who delivered generic, templated content
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Attended workshops offering theory but no implementation
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Bought courses that sit unfinished on your digital shelf
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Used industry templates that make you sound like every competitor
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Paid agencies premium fees for minimal ROI
These approaches failed for one reason…
they focused on surface-level words instead of the invisible architecture of persuasion.
Effective copy speaks directly to emotional triggers – the frustrations and hopes that drive decisions.
More people buy when you articulate their problem better than they could explain it themselves.
My 3-Stage Neurocopy Process
When we work together, here’s exactly what happens…
Stage 1: Deep Dive Customer Analysis
Custom research survey sent to your best customers uncovering their exact language
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Competitor analysis revealing messaging gaps you can exploit
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Psychological profile of your ideal customer’s decision-making triggers
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Word-for-word transcription of the exact phrases that make them buy
Stage 2: Conversion Architecture Building
Rebuilding your sales messaging using the forbidden persuasion patterns
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Structuring information flow to create psychological momentum
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Installing specific emotional triggers at key decision points
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Crafting calls-to-action that feel like natural next steps, not sales pitches
Stage 3: Implementation & Optimisation
Installing new copy across your key conversion assets
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Split-testing variations to find the highest-performing version
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Weekly performance reviews to make data-driven adjustments
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Scaling winning approaches across all customer touchpoints
The Risk-Free Way Ahead...
Imagine this… It’s three months from now.
You’re sitting at your desk, watching real-time sales notifications appear one after another.
You’re buzzing with excitement.
For the first time, you feel like your business has broken through its invisible ceiling.
You open your analytics dashboard to find your conversion rate has doubled.
The same traffic now generates twice the revenue.
That Sunday, you walk into a family dinner and casually mention your business just had its first £100K month – without spending an extra penny on ads.
The power of control-beating copy is more than better words.
It’s about financial independence.
Peace of mind.
Validation that your vision was right all along.
Here’s my offer to you…
I’ll rewrite your sales page to generate more sales.
You pay a small fee upfront, then we split the additional profits 50/50 when your conversions increase.
If my copy doesn’t boost your sales by at least 15% within 60 days, you get your money back plus £100 extra.
You only pay me when you’re counting the new cash my words brought in – money that would never have appeared in your bank account otherwise.
“Clive taught me top ways to get people to say yes that helps me boost my sales and my clients’ leads. I’m glad Clive picked me to work with.”
– Christine Marlow, Direct Response Copywriter
Why You Must Choose Your Future...
Here’s the uncomfortable truth…
While you read this, your competitors are actively implementing these exact strategies.
Three things happen if you wait…
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Your market position erodes as competitors capture prospects who should be yours
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The 5 available slots fill with businesses possibly competing in your space
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You continue losing money every single day visitors leave without buying
Each day of delay costs you money you could have had.
With an average conversion boost of 15%, a business doing £10,000 monthly is losing £1,500 for every 30 days of inaction.
That’s not theoretical.
That’s real money vanishing like smoke in the wind.
Not for Everyone
I can only accept 5 new clients this quarter.
Why so few?
Because control-beating copy requires deep customer understanding – time most copywriters never invest, but the difference that makes all the difference.
As of today, April 14th, 3 spots remain.
By this time tomorrow, based on response patterns, at least one more will be gone.
To qualify, you must…
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Have a proven product/service with existing customers
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Be committed to scaling to £1,000,000+ within 12-24 months
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Want a performance-based partnership rather than just another copywriter
Your investment: just £500 today, then we split the additional profits 50/50.
The Path to Fast Business Growth
When we implement my Neurocopy methodology on your website, here’s exactly what happens…
Week 1-2: Initial conversion lift of 7-12% as basic persuasion patterns are implemented
Week 3-4: Secondary boost of 10-15% as we refine messaging based on early data
Week 5-8: Compound effect reaches 20-30% as multiple touchpoints are optimized
For a business currently doing £10,000 monthly, this translates to:
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An additional £1,000-£1,500 in Month 1
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Growing to £2,000-£3,000 monthly by Month 2
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Potentially reaching £25,000-£30,000 monthly by end of Year 1
All without increasing ad spend, expanding your team, or creating new products.
Now it's your time to enjoy higher profits...
Two paths lie before you right now…
Continue with words that fail to convert, watching competitors pass you by…
Or implement the invisible architecture of persuasion that transforms browsers into buyers.
The choice isn’t just about copy.
It’s about whether your business achieves its true potential or remains forever stuck.
I’m looking for partners ready to experience breakthrough growth.
I’ll turn your website into a higher conversion machine that creates more paying customers for you.
Click the button below now to schedule your ‘beat the control’ call and see how fast you can increase your profits.
Once we talk, I’ll analyse your current copy and share at least three specific improvements you can implement immediately – whether we work together or not.
But remember…
Only 3 spots remain available.
Once they’re gone, they’re gone until next quarter.
Still not sure if I can help you?
"I've been burned by copywriters before. Why would this time be different?"
I know exactly what you mean.
Throughout history, people have believed that ‘if you’ve seen one copywriter, you’ve seen them all.’
But when we dig a little deeper, we find some pretty amazing counterexamples.
Take Gary Halbert, for instance.
One client had gone through six copywriters with minimal results before Halbert’s copy generated millions.
And then there’s the supplement company that increased conversions by 327% after working with a specialist copywriter, despite trying three others before.
These stories hint at a deeper truth – there’s a massive gap between average copywriters and those who specialise in beating existing controls.
Maybe finding the right copywriter isn’t about trying again, but about trying something completely different – working with someone who only gets paid when they win.
What if the problem wasn’t copywriting itself, but finding the right partner who has skin in the game?
"Can I really afford to divert money to a copywriter with my tight margins?"
I totally get where you’re coming from.
Bootstrapping to £500K-£1M is seriously impressive, and watching every pound matters.
But here’s something I’ve noticed in my 15+ years working with companies your size.
The ones that stay stuck at £1M are often the ones who keep doing everything in-house to ‘save money.’
Meanwhile, the ones who break through to £3M, £5M, £10M?
They actually invested in top-tier sales copy at crucial moments.
Think about it like this – if the copy doubles your conversion rate, that 50% revenue share isn’t taking away from your growth… it’s actually funding inventory faster than you could before.
You’re not giving away half of what you have – you’re keeping half of what you wouldn’t have had at all.
What would it mean for your business if you could buy twice the inventory next quarter without taking on debt?
"Isn't a 50% revenue share going to become too expensive as we grow?"
I get it.
But let’s think about what that means.
If we keep believing that revenue share equals ‘giving away half the growth,’ we risk missing out on the growth altogether.
But what if we consider the idea that this arrangement actually creates the growth in the first place?
Suddenly, keeping 50% of a much bigger pie becomes an incredible bargain.
Look at it this way – if your current control brings in £800,000, and the new copy brings in £1,600,000, you’re not losing £400,000 in revenue share.
You’re gaining £400,000 you wouldn’t have had otherwise, while the copywriter who created that value also gets rewarded.
Plus, once you see what’s working, you own those insights forever.
It’s up to us to choose which path aligns with our growth goals – staying where we are and keeping 100% of the current pie, or growing dramatically and keeping half of a much bigger one.
Which approach will get you to that £5 million mark faster?
"Will working with an outside copywriter risk losing my brand's identity?"
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"Do I really have time to manage another project right now?"
Believe me, I’ve been there.
When you’re juggling inventory, customer service, and a dozen other things, the last thing you need is another time-sucking project.
But then I decided to challenge myself with a simple experiment. I tracked how much time I was already spending each week trying to fix my own underperforming copy.
It was shocking – almost 6 hours weekly on tweaks that barely moved the needle.
When I finally worked with a pro, I spent just 90 minutes on the briefing and another hour reviewing the draft.
That was it.
And you know what?
That 2.5 hours gave me back those 6 hours every week after that.
It was a total eye-opener, showing me that sometimes what feels like ‘one more thing’ can actually remove several things from your plate.
Have you ever calculated how much time you’re currently spending wrestling with copy that isn’t converting as well as it could?
