“Hidden in Plain Sight… The Silent Sales Strategies You’re Missing.
They are in every successful online campaign and yet you can’t see them.
If you could you’d double your sales in seconds.
When explorer James cook went to new lands the natives couldn’t see his ships.
It’s as if they were hidden in plain sight.
But because the people on those islands had never seen a ship before therefore they had no concept of ships.
It was their shaman who trained them. Only then could they see the ships.
Phycologists call this a mental Scotoma. Which means ‘a blind spot in vision.’
If you’re sending traffic to a sales page and you’re not getting the conversions you expected it’s because you have a blind spot to sales copy.
You’re like the natives on the island.
You don’t know what great copy looks like.
And until you do you’ll miss out on sales that should have been yours.
Mechanics Versus Copy
Try this test. Phone six of your friends and tell them you have an advert to write. Say you need their help. Chances are most will say they can help you.
But if you said you had an electrical fault on your car and can they help. Chances are they will give you the phone number of their mechanic.
Why is that?
Why does the average Joe think that writing ads or sales copy requires little or no skill?
Is it because they also have a blind spot?
Malcolm Gladwell made popular the “10,000 hour rule.”
You may have heard of it.
On average it takes 10,000 hours to get good at something.
Take a look at any skilled mechanic.
Behind him or her is at least 10,000 hours.
Now look at direct response copywriters at the top of their game.
Making millions of dollars for their clients.
Behind every one of these is 10,000 hours of finding what works and what doesn’t.
What guarantees to makes sales and what guarantees failure.
There is no exception to this rule…
Knowing this why would any savvy business owner have their copy written by someone without 10,000 hours of experience?
Legendary copywriter John Carlton once said, “Nothing happens until the copy is written.
He was referring to sales copy written by a professional copywriter.
But what if you can’t afford to spend $10,000 or $20,000 to hire a good copywriter?
The next best thing is to have your copy critiqued by someone who can see what you can’t see.
Someone who looks at sales copy and knows exactly what must be done to fix it.
And double sales almost immediately.
I’m Clive Cable.
I’ll introduce myself properly in just a moment.
With 33 years under my belt, I’ve crafted sales messages that made businesses hundreds of thousands almost overnight.
Whether it was a waste disposal business where one copy campaign made over $600,000 in 4 months.
Or cleaning business that pulled in just over $1.3 million in its first year.
Or a small venture that grew earnings from $7,500 to $86,000 a month with one marketing campaign. My track record is clear.
I’ve done it, and I’m here to help you do it too.
I’ve just started an agency with two brilliant business minded men.Alex Moses and Patrick Taylor.
Together we have at least 70,000 hours of business excellence and sales copy experience.
And as we’ve just combined talent our aim is to do what other agencies either won’t or can’t.