The map of the scale of consciousness is a powerful tool for understanding human behaviour and growth. It shows different energy levels people can have, from very low and negative to very high and positive.
This idea comes from Dr. David Hawkins, who wrote about it in his book “Power vs. Force.”
Think about a time when you felt really down and stuck. Maybe you were scared about something or felt like giving up. That’s what the lower levels of the map feel like. Now remember a time when you felt great, like you could do anything. That’s what the higher levels are like.
Frederik Dodson talks about these energy levels in his book “Levels of Energy.” He says people at different levels see the world in different ways. Someone at a low level might always think bad things will happen. But someone at a higher level sees chances to grow and help others.
Why does this matter for copywriters? Because when you’re trying to sell something like coaching or consulting, you’re really selling a change in energy level. You’re saying, “I can help you move from feeling bad to feeling good.”
Here are some ways copywriters can use this idea.
- Show the pain of lower levels: Describe how it feels to be stuck or scared. Your readers will think, “That’s me!”
- Paint a picture of higher levels: Talk about how great it feels to be confident and happy. Make people want that feeling.
- Use words that match energy levels: For lower levels, use words like “stuck,” “confused,” or “overwhelmed.” For higher levels, use words like “freedom,” “joy,” or “power.”
- Tell stories of transformation: Share how people moved from low energy to high energy. Make it real and emotional.
- Offer a clear path: Show how your service helps people climb the energy scale step by step.
- Use the right tone: Match your writing style to where your readers are now, then gently pull them up.
- Focus on feelings: Don’t just list facts. Talk about how people will feel at each stage of the journey.
- Create urgency: Help readers see why staying at low energy levels is painful and why they need to change now.
- Show expertise: Prove you understand the different energy levels and know how to help people move up.
- Give hope: Always remind readers that change is possible, no matter where they’re starting from.
What Are the Levels of Energy According to the Map of the Scale of Consciousness?
The map of the scale of consciousness has different levels, each with its own energy and way of seeing the world. At the bottom are very low energies like shame, guilt, and fear. People at these levels often feel hopeless and stuck.
As you go up the scale, you find levels like courage, acceptance, and reason. People here start to feel more in control of their lives. They can solve problems and make things better.
At the top of the scale are high energies like love, joy, and peace. People at these levels feel connected to others and the world. They can make big positive changes and inspire others.
Here’s a quick look at some key levels…
Shame (20): Feeling worthless, wanting to hide
Fear (100): Always worried, seeing danger everywhere
Anger (150): Feeling frustrated, blaming others
Courage (200): Starting to take action, facing fears
Acceptance (350): Being okay with what is, less judging
Love (500): Caring deeply for others, feeling connected
Joy (540): Feeling happy most of the time, inspiring others
Peace (600): Deep calmness, seeing the big picture
Remember, people can move between levels. The goal is to keep moving up, even if it’s slow.
How Copywriters Can Use This to Sell Professional Services.
When you’re selling coaching or consulting, you’re really offering a way to move up this energy scale. Here’s how to use this in your writing:
Know Your Audience’s Level.
First, figure out where your readers are on the scale. Are they feeling stuck and afraid? Or are they already taking action but want to reach higher? Your words should match their current level, then gently pull them up.
Paint the Before and After Picture.
Show what life is like at their current level. Use words and stories that make them think, “Yes, that’s exactly how I feel!” Then, paint a vivid picture of life at a higher level. Make it so appealing they can’t help but want it.
Offer a Clear Path Up.
People need to see how they can move from where they are to where they want to be. Break down your service into steps that match the energy levels. For example…
Step 1: Face your fears (Courage, 200)
Step 2: Accept where you are now (Acceptance, 350)
Step 3: Open your heart to new possibilities (Love, 500)
Use the Right Words.
Your word choice should reflect the energy levels. For lower levels, use words like “stuck,” “overwhelmed,” or “confused.” For higher levels, use words like “freedom,” “joy,” or “purpose.” This shows you understand their journey.
Share Real Stories.
People love stories of transformation. Share how real clients moved up the energy scale. Be specific about where they started, what challenges they faced, and how they felt at each stage. This gives readers hope and proof that change is possible.
Show Your Expertise.
Prove you understand the different energy levels and know how to help people move up. Share your own journey or your deep knowledge of personal growth. This builds trust and shows you’re the right guide for their journey.
Create Urgency.
Help readers see why staying at low energy levels is painful. What opportunities are they missing? How is it affecting their relationships or career? Make the need for change feel urgent and important.
Give Hope and Encouragement.
Always remind readers that change is possible, no matter where they’re starting from. Use phrases like “You have the power to change” or “Every step up the scale brings more freedom and joy.” Encourage them to take the first step, no matter how small.
By using the map of consciousness in your copywriting, you’re not just selling a service. You’re offering a transformative journey. You’re showing readers a path to a better, more energized life. This can make your offer much more compelling and meaningful.
Energy Elevation Copywriting Guide.
You’re a copywriter looking to take your skills to the next level. You know words have power, but you want to harness that power to truly transform lives. The Energy Elevation Copywriting Guide is your secret weapon. It’s not just another writing manual – it’s a comprehensive system for crafting copy that resonates on a deep, energetic level with your readers.
Based on the Map of the Scale of Consciousness, this guide teaches you how to identify your audience’s current energy level and write in a way that gently but powerfully pulls them upward. You’ll learn to create copy that doesn’t just sell but inspires real change. Whether you’re writing for coaches, consultants, or any transformational service, this guide will help you connect with your readers on a profound level and motivate them to take action.
Features.
- Detailed breakdown of each energy level and its corresponding language patterns
- Step-by-step process for identifying your audience’s energy level.
- Templates for crafting compelling before-and-after scenarios.
- Extensive word bank organized by energy level.
- Real-world case studies of successful energy-based copywriting.
Pros.
- Unique approach that goes beyond traditional copywriting techniques.
- Helps create more meaningful and impactful copy.
- Can be applied to various niches in the personal development field.
- Increases conversion rates by addressing readers’ core emotional needs.
- Provides a structured system for improving copywriting skills.
Cons.
- Requires time and practice to master the concepts.
- May not be suitable for all types of products or services.
What Makes the Map of Consciousness an Effective Metaphor for Copywriters?
The Map of Consciousness is more than just a theory – it’s a powerful tool that can transform your copywriting. It gives you a framework to understand your readers on a deeper level, beyond just their surface wants and needs.
When you use this metaphor, you’re not just writing to sell. You’re writing to help people grow and change. This makes your copy more meaningful and impactful. It’s not about tricking people into buying. It’s about showing them a path to a better life.
The map also helps you structure your copy in a more effective way. You can guide readers through a journey, from their current energy level to where they want to be. This creates a natural flow in your writing that’s both compelling and easy to follow.
Using Energy Levels to Create Compelling Copy.
Understanding energy levels changes how you approach copywriting. Instead of just focusing on features and benefits, you’re tapping into the reader’s emotional state and desire for growth.
Here’s how to use energy levels in your copy.
Start Where They Are.
Begin your copy by acknowledging your reader’s current state. If they’re feeling stuck or frustrated, use language that shows you understand. This builds trust and rapport.
Show the Path.
Outline the steps from their current level to where they want to be. Make each step feel achievable but exciting.
Use Level-Appropriate Language.
Match your words to the energy level you’re describing. For lower levels, use words that express struggle and pain. For higher levels, use words that convey freedom and joy.
Create Contrast.
Highlight the difference between lower and higher energy states. This creates a strong desire for change.
Offer Hope.
Always show that movement to higher levels is possible. Use encouraging language and provide proof through stories and testimonials.
By structuring your copy this way, you’re not just selling a product or service. You’re offering a transformative journey. This approach can significantly increase your conversion rates because it speaks to people’s deepest desires for growth and change.
