How to use story selling to get new clients. Years ago, I tried cold calling to business owners. Time after time I was rejected. It didn’t matter what approach I made I never got to see anyone. Out of frustration I sat down and wrote a one-page letter introducing my company and what I could…
If you want instant influence, you’re in luck. That’s because this post will reveal to you how to persuade people to buy without using sales gimmicks, hype, or deceit. Indeed, in just moments you’ll discover: How to get your readers to know like and trust you. A surprisingly simple way to get people curious about…
Email writing is special. Why? Because it’s almost as intimate as a phone call. And you get a chance to make readers instantly like you. How? That’s easy, make them look good in the eyes of others. Early in my career in copywriting, I read a brilliant book by Victor Schwab called, “How to Write…
One of my favourite cartoonists is Gary Larson, because like me he has a bizarre sense of humour. You may know about the four main personality styles, even if you don’t, the joke still works. In the first picture you see a man near a table that has a glass half full of water on…
In this article I’m going to show you how email marketing works. And why you can grow your business fast and get to live your dream lifestyle. It’s easier than you think. And it only requires 20 minutes a day. Before I reveal how email marketing works I have a question for you. Did you…
When it comes to writing emails most people have it all wrong. They focus on what they want to say and not on the reader. Or what the reader needs. That’s like asking a boring person to your party. You know they are only going to talk about themselves, right? The truth is simple. When…
Before I show you the five powerful secrets to use in your emails, I’m going to share with you a story I found in the book, Good to Great, by Jim Collins. “The Fox knows many things, but the hedgehog knows one BIG thing. In a vote for the smartest animal on the planet, most…
Here’s a quick quiz on writing to sell. Question 1: True or false, “longer sales messages work better than shorter sales messages”. Question 2: True or false, “People don’t want to read what you write.” Question 3: True or false, “email is still the best marketing channel not social media.” Question 4: True or false,…