AI Copywriting Formulas.

AI Copywriting Formulas: The Modern System for High-Converting Sales Copy.

 

Sales copy that converts needs more than good writing skills.

 

Today’s most successful copywriters combine traditional formulas with AI-enhanced methods to create compelling sales messages.

 

It needs deep market research, solid proof, and proven formulas that tap into how people make buying decisions.

 

The best copywriters use time-tested methods, now supercharged with artificial intelligence, to write copy that sells faster and better than ever before.

 

Modern Sales Copy Formula System: The New Standard.

 

Top copywriters charge $15,000 to $50,000 per sales letter because they know these AI-enhanced formulas work.

 

They understand their market deeply.

 

They know what makes people buy or not buy.

They build rock-solid offers. They back up every claim with proof.

 

And they test their copy against strict standards using both traditional and AI-powered methods.

 

The AI Copywriting System: A Powerful Formula Combination.

 

The system you’re about to see combines several powerful copywriting formulas, now optimized with artificial intelligence:

 

• Deep avatar research methods enhanced by AI

• AI-powered buying belief analysis

• Modern objection handling frameworks

• Alex Hormozi’s offer creation formula with AI optimisation

• Eugene Schwartz’s desire amplifiers

• Gary Bencivenga’s proof elements

• Clayton Makepeace’s copy testing system

When you use these formulas in the right order, you get much better results from AI.

Each step builds on the one before it.

Skip a step, and your copy gets weaker.

 

Avatar Research: The Foundation

The first step digs deep into your ideal customer’s mind.

You need to know:

• What keeps them awake at night

• What they’ve tried before

• Why those solutions failed

• What they believe about their problem

• What they believe about possible solutions

AI helps uncover these insights faster than old-school research. But you must ask the right questions in the right order. Start with broad questions about your market.

Then narrow down to specific pain points.

Finally, focus on buying beliefs.

Good prompts for AI at this stage:

“What are the top 10 forums where [your market] talks about their problems?”

“What words and phrases do they use to describe their situation?”

“What solutions have they tried and why didn’t they work?”

 

The key is building a complete picture before moving to the next step.

Most people rush this part. Don’t.

Your research forms the foundation for everything else.

Buying Beliefs and Objection Handling.

 

Every market has hidden beliefs that either push people toward buying or hold them back.

These beliefs act like invisible walls.

Your copy must address them directly.

Getting AI to Map Buying Beliefs:

 

1. Ask AI to list common beliefs in your market

2. Sort them into helping and hurting beliefs

3. Find the strongest belief on each side

4. Look for belief patterns

5. Identify belief triggers

Your prompts should focus on real conversations.

Ask AI to analyse:

• Product reviews

• Forum discussions

• Social media comments

• Customer service logs

• Refund requests

Once you have the beliefs mapped, move to objections.

Every major objection comes from a belief.

Understanding this connection helps you handle objections better.

Creating Inescapable Logic

Inescapable logic means building an argument so strong, prospects can’t find holes in it.

It’s like creating a path where each step naturally leads to the next.

Structure your logic this way:

• Start with what they already believe

• Add new information they can verify

• Show how this leads to your solution

• Prove each step works

• End at your offer

Ask AI to challenge your logic. Good prompts:

“What’s the weakest part of this argument?”
“Where might someone disagree?”
“What proof would make this stronger?”

The Hormozi Offer Formula

Alex Hormozi’s formula creates high value offers that seem too good to pass up.

The formula has four parts:

1. What they get

2. What it’s worth

3. What they pay

4. Why now

AI can help build these offers by:

• Calculating real value

• Finding bonus opportunities

• Testing price points

• Creating urgency factors

The key prompt here: “Using Hormozi’s formula, what offer elements would make this irresistible to our avatar?”

Eugene Schwartz’s 13 Desire Amplifiers

 

Eugene Schwartz knew how to turn mild interest into burning desire. His 13 ways to strengthen desire make good copy great.

Ask AI to apply each amplifier:

1. Future pace the benefits

2. Show instant gratification

3. Add status elements

4. Create involvement devices

5. Build curiosity chains

6. Stack proof elements

7. Use demonstration devices

8. Add credibility factors

9. Create exclusivity

10. Show transformation

11. Add social proof

12. Create contrast

13. Build story tension

Your AI prompt should be specific:

“Apply each of Schwartz’s 13 desire amplifiers to this copy, one at a time, showing exactly where and how each one fits.”

Bencivenga’s Proof Elements

Gary Bencivenga believed proof beats promises.

His formula turns claims into facts people trust.

Key proof elements to ask AI about:

• Statistical proof

• Expert endorsements

• User testimonials

• Before/after results

• Third-party validation

• Technical evidence

• Track record proof

• Challenge proof

• Demonstration proof

The Final Test: Makepeace’s 37 Points

 

Now run your copy through Clayton Makepeace’s acid test.

AI can score each point from 1-5 and suggest improvements.

Break the test into sections:

• Headlines and leads (Points 1-8)

• Emotional engagement (Points 9-18)

• Benefits and offer (Points 19-30)

• Close and order process (Points 31-37)

Making It All Work Together: The AI-Enhanced Approach

The power of this AI copywriting formula system comes from using each element in order:

1. AI-Enhanced Research – know your market cold

2. AI-Powered Belief and Objection Analysis

3. Formula-Based Offer Building

4. AI-Assisted Basic Copy Creation

5. Systematic Desire Amplifier Integration

6. Data-Driven Proof Element Stacking

7. AI-Powered Testing and Improvement

Advanced AI Implementation Strategies

 

Your AI assistant becomes more powerful when you:

• Feed it high-quality market research

• Use specific, formula-based prompts

• Test outputs against proven frameworks

• Combine multiple formula approaches

• Validate results with real market data

• The Future of AI Copywriting Formulas

• As artificial intelligence continues to evolve, these formulas will become even more powerful. The key is maintaining the balance between time-tested copywriting principles and modern AI capabilities. Those who master this combination will lead the next generation of high-converting sales copy.

Remember: AI is your assistant, not your replacement.

Use it to speed up the process and catch things you might miss.

The modern copywriting formula system works best when human expertise guides artificial intelligence.

Always review the final copy yourself. Make sure it sounds natural and fits your voice.

Getting Started With AI-Enhanced Formulas

Start small.

Test one AI-powered formula at a time.

Once you’re comfortable, combine them.

Soon you’ll have a modern sales copy system that consistently produces high-converting copy using the best of both traditional wisdom and artificial intelligence.

Ask AI to check connections between sections.

Each part should flow naturally into the next.

The final copy should feel like one smooth conversation, not separate formulas stuck together.

Think about this: Top copywriters aren’t just charging $15,000 to $50,000 per sales letter because they’re good writers. They’re commanding these fees because they’ve mastered something most haven’t figured out yet – the perfect fusion of time-tested copywriting formulas with AI-powered intelligence.

Here’s what makes this system different:

 

First, we’re not throwing away what works. We’re taking the genius of Hormozi, Schwartz, Bencivenga, and Makepeace – the legends who built this industry – and supercharging it with AI. This isn’t about replacing the old with the new; it’s about making the proven even more powerful.

Your edge comes from mastering seven core elements:

1. Deep Avatar Research – Know your prospect better than they know themselves

2. Belief Mapping – Understand what really drives buying decisions

3. Logic Construction – Build arguments they can’t resist

4. Offer Creation – Make them an offer that’s impossible to ignore

5. Desire Amplification – Turn interest into burning need

6. Proof Stacking – Make every claim bulletproof

7. Copy Testing – Ensure every word hits its mark

8. Deep Avatar Research

   Master-Level Tactics:

• Use AI to analyse thousands of customer reviews in minutes

• Create detailed psychographic profiles beyond basic demographics

• Map emotional journey stages of your ideal customer

Simple Copywriting System for Freelancers

 

1. QUICK RESEARCH (1-2 hours)

   Ask ChatGPT:

   “Find me the top 3 pain points for [target market] from these sources:

• Amazon reviews for [competing product]

• Reddit / [relevant subreddit]

• Facebook group discussions about [problem]”

Create Simple Customer Profile:

• Main problem they’re trying to solve

• What they’ve tried before

• Why those solutions failed

• What they want instead

• What would make them buy

2. BELIEF MAPPING (30 minutes)

   Two Lists:

   What They Currently Believe:

• About their problem

• About possible solutions

• About prices

• About what’s possible

1. What They Need to Believe:

• To trust your solution

• To justify the price

• To take action now

3. LOGIC FLOW (30 minutes)

   Simple 3-Step Path:

4. “Here’s where you are…”

5. “Here’s what’s possible…”

6. “Here’s how we get there…”

7. OFFER BUILDING (1 hour)

   Hormozi’s Simple Formula:

• What they get

• What it’s worth

• What they pay

• Why now

Add:

• One strong guarantee

• One bonus that solves immediate problem

• One exclusive element

5. DESIRE BUILDING (1 hour)

   Pick 3 Strongest Motivators:

• Pain removal

• Quick wins

• Status gain

• Future benefits

Add:

• One scarcity element

• One urgency factor

• One exclusive access point

6. PROOF STACK (30 minutes)

   Must-Have Elements:

• One strong testimonial

• One specific result/stat

• One expert backing

• One demonstration

• One guarantee

7. QUICK TESTING (30 minutes)

   Check These Only:

• Does the headline grab attention?

• Is the offer clear?

• Is the proof convincing?

• Is the next step obvious?

Writing Process:

1. Write first draft focusing on flow

2. Add proof elements

3. Enhance desire triggers

4. Strengthen offer

5. Polish headline

Total Time: One Working Day (6-8 hours)

Remember:

• Don’t overthink it

• Get the first draft done fast

• Make it sound natural

• Focus on clarity over cleverness

But here’s the game-changer.

 

AI is your secret weapon for executing each of these elements faster and more effectively than ever before.

Remember this: Your competition is still doing things the old way.

While they’re spending weeks on research, you’ll be uncovering deep market insights in hours.

While they’re guessing at what works, you’ll be using AI to test and validate every element of your copy.

Start small but start now.

Master one formula at a time.

Let AI handle the heavy lifting while you focus on strategy. Soon, you’ll have a system that consistently produces copy that converts.

The future belongs to those who can blend the art of copywriting with the power of AI.

And that future is yours for the taking.

Now get out there and show the world what modern copywriting looks like. Your time is now.