(or why checking templates makes you slower than a snail swimming through peanut butter…)
If you’re reading this while surrounded by swipe files thicker than a bodybuilder’s neck…
Or if your “research folder” is growing faster than my uncle’s excuses for missing Christmas dinner…
Then what I’m about to share might make you more uncomfortable than a vegetarian at a steakhouse.
HERE’S THE SHOCKING TRUTH…
Your precious templates are turning your brain into copywriting mush.
(And it’s costing you more than just time…)
Let me prove it with a quick story…
Two copywriters.
Same experience.
Same niche.
Same deadline.
COPYWRITER A:
• Opens 47 swipe files
• “Studies” successful sales letters
• Cross-references templates
• Takes 14 days to deliver
• Charges: £2,000
COPYWRITER B:
• Opens blank document
• Writes from memory
• Delivers in 48 hours
• Client loves it
• Charges: £15,000
The difference?
(And no, it’s not talent, connections, or luck…)
It’s what I call “The Memory Advantage.”
(And no, it’s not talent, connections, or luck…)
HERE’S WHY THIS MATTERS MORE THAN A COMPASS IN THE DESERT…
When you rely on templates, you’re essentially telling your brain…
“Don’t bother remembering this stuff – we can always look it up later!”
It’s like trying to become a master chef by ordering takeout every night.
But when you install proven sales copy formulas directly into your neural pathways…
You become more dangerous than a caffeinated copywriter with a deadline.
THE BRUTAL REALITY CHECK…
If you’re still…
✗ Searching through swipe files (slower than a tortoise in quicksand)
✗ Second-guessing every headline (like a teenager picking an outfit)
✗ Missing deadlines (and watching premium clients vanish)
Then you’re stuck in what I call…
“THE TEMPLATE TRAP”
(And it’s more common than fake gurus on Instagram)
But here’s the good news…
In the next few minutes, I’m going to show you…
→ Why memory beats templates (and it’s not what you think)
→ The exact moment templates kill your creativity
→ How to write faster than 92.7% of copywriters
→ The “neural installation” secret I learned from a $2M/year copywriter
Plus, you’ll discover…
THE “WALL-IMAGE” TRICK
That makes complex copy formulas stick in your brain like gum on a hot sidewalk
WARNING: This post will self-destruct in 48 hours.
(Not really, but that would be cool, right?)
Keep reading to discover why your swipe file collection is worth less than a chocolate teapot…
THE GREAT TEMPLATE CONSPIRACY
(Or why your copywriting heroes are lying to you)
(Or why your copywriting heroes are lying to you)
Here’s something that’ll shock you more than finding out your cat has a secret Instagram account…
Those big-name copywriters selling you their swipe files?
They don’t use them themselves.
GASP
Let me repeat that, because it’s about as comfortable as wearing wet socks…
THE VERY PEOPLE SELLING YOU TEMPLATES
DON’T ACTUALLY USE THEM.
DON’T ACTUALLY USE THEM.
Instead, they use something I call “Neural Pattern Installation.”
(Fancy name for a simple concept that’ll make you faster than my nephew downloading TikTok videos)
But before I reveal that…
Let’s talk about what’s REALLY happening in your brain when you rely on templates…
THE TEMPLATE DEPENDENCY CYCLE…
(More vicious than my grandmother’s opinion on my fashion choices)
-
See blank page
-
Panic harder than a turkey in November
-
Open 47 browser tabs of “research”
-
Spend 3 hours “studying” successful sales letters
-
Try to piece together a “unique” approach
-
Realize it’s been 6 hours and you’ve written exactly… nothing
-
Question your life choices
-
Repeat
Sound familiar?
(If not, you’re either lying or you’re already charging £15k per project)
THE £15K COPYWRITER’S SECRET
Here’s what premium copywriters know that template-collectors don’t…
Your brain is like a nightclub bouncer.
It’s really good at two things
-
Remembering faces
-
Kicking out troublemakers
When you install proven sales copy formulas directly into your neural pathways…
(Instead of keeping them in external files like some digital hoarder)
Something magical happens…
-
Writing becomes as natural as complaining about the weather
• Headlines flow faster than coffee into a Monday morning mug
• Client calls become less scary than a bunny in a bowtie
But here’s the best part…
YOUR CONFIDENCE SKYROCKETS
(Higher than a cat on a hot tin roof)
Because when you KNOW the formulas are permanently installed in your brain…
You become more dangerous than an espresso machine in a library.
THE PROOF IS IN THE PROFIT
(And these numbers are tastier than my mom’s secret recipe chocolate cake)
TEMPLATE-DEPENDENT COPYWRITER
• 3 weeks per project
• £2,000 per project
• 16 projects per year
• Annual income: £32,000
(About as impressive as an umbrella in a desert)
MEMORY-ENHANCED COPYWRITER
• 48 hours per project
• £15,000 per project
• 50 projects per year
• Annual income: £750,000
(Now we’re talking…)
THE CHOICE IS YOURS…
Continue collecting templates like they’re rare Pokemon cards…
OR
Learn the exact memory installation method that top copywriters are using to command £15k+ per project.
YOUR NEXT STEP…
If you’re ready to
• Write faster than a cheetah on Red Bull
• Charge more than a luxury car mechanic
• Deliver better results than a psychic with Google
Then you need to check out my book NEUROCOPY.
But fair warning:
(And I’m more serious than a tax auditor on Monday morning)
This offer disappears faster than cookies in a break room at midnight on March 15.
After that:
• The £19.95 price jumps to £297
• The testing group closes
• The bonuses vanish like my motivation to go to the gym
The choice is yours.
You can either keep collecting templates like my aunt collects ceramic cats…
Or you can join the elite group of copywriters who have their frameworks permanently installed in their brains.
[YES! GIVE ME INSTANT ACCESS TO NEUROCOPY] 
P.S. Still “thinking about it”?
Consider this… While you’re thinking, memory-enhanced copywriters are earning.
And they’re earning more in 48 hours than most copywriters make in a month.
Just saying…
(In a way that’s about as subtle as a disco ball in a library)
