These 5 Persuasive Writing Techniques Will Increase Sales

These 5 Persuasive Writing Techniques Will Increase Sales

All persuasive writing techniques begin with knowing the person you’re trying to influence. Every sales copywriter knows that in order to be successful you must do the right type of research before you begin to write a single word. Gary Bencivenga says that persuasive writing consists of 40% research, 40% writing, and 20% polishing. So…

The 7 easy rules of copywriting for beginners

The 7 easy rules of copywriting for beginners

Everything you need to know about copywriting for beginners. Well, almost everything. We’re told on the internet content is king. To put it another way, copy is king. Copy and content are the same. The legendary copywriter John Carlton once said, “Nothing happens in business until the sales copy is written.” And “Nothing happens online…

How to use the “hero’s journey” to attract new clients…

How to use the “hero’s journey” to attract new clients…

If you’ve never heard of the hero’s journey then this article will show you why you need one to attract new clients. Today cynicism is a status symbol. People don’t trust facts. They are inundated with information. They want to believe. They want to have faith in you that you can do what you promise…

Writing to Sell

Writing to Sell

Here’s a quick quiz on writing to sell. Question 1: True or false, “longer sales messages work better than shorter sales messages”. Question 2: True or false, “People don’t want to read what you write.” Question 3: True or false, “email is still the best marketing channel not social media.” Question 4: True or false,…