These 5 Persuasive Writing Techniques Will Increase Sales

These 5 Persuasive Writing Techniques Will Increase Sales

All persuasive writing techniques begin with knowing the person you’re trying to influence. Every sales copywriter knows that in order to be successful you must do the right type of research before you begin to write a single word. Gary Bencivenga says that persuasive writing consists of 40% research, 40% writing, and 20% polishing. So…

The 7 easy rules of copywriting for beginners

The 7 easy rules of copywriting for beginners

Everything you need to know about copywriting for beginners. Well, almost everything. We’re told on the internet content is king. To put it another way, copy is king. Copy and content are the same. The legendary copywriter John Carlton once said, “Nothing happens in business until the sales copy is written.” And “Nothing happens online…