These 5 Persuasive Writing Techniques Will Increase Sales

These 5 Persuasive Writing Techniques Will Increase Sales

All persuasive writing techniques begin with knowing the person you’re trying to influence. Every sales copywriter knows that in order to be successful you must do the right type of research before you begin to write a single word. Gary Bencivenga says that persuasive writing consists of 40% research, 40% writing, and 20% polishing. So…

The real reason to watch Inventing Anna…

The real reason to watch Inventing Anna…

The real reason to watch the Netflix series “Inventing Anna” is to deepen your knowledge of “requisite variety.” Requisite variety states that whoever had the most responses in any given system that person owns that system. (I’m paraphrasing here to make it easier to grasp.) It originally came from cybernetics. But some of the NLP…

Writing to Sell

Writing to Sell

Here’s a quick quiz on writing to sell. Question 1: True or false, “longer sales messages work better than shorter sales messages”. Question 2: True or false, “People don’t want to read what you write.” Question 3: True or false, “email is still the best marketing channel not social media.” Question 4: True or false,…