About Me

Clive Cable
Author of Influence Intelligence

I’m known as the Copywriting Craftsman for Internet Entrepreneurs.

I’ve been writing winning sales copy for over 30 years and I wrote a book that is better than the best book on persuasion.

It took me five long years to write it and it’s titled, “Influence Intelligence – why people resist you and what to do about it.”
it was based on my experience as a door-to-door salesman and writing copy that has response rates from 7% – 65%.

Influence intelligence is all about using a secret sales strategy that I call “The Persuasion Equation.”

No one suspects you are selling them anything and yet by the time they’ve read your message they think it’s their idea to buy from you.

This works in every market where the business owners have an email list of 500 or more.

It took me 31 years of trial and error, investing over £250,000 in studying advanced NLP and persuasion, and becoming the best email copywriter for small business owners.

I’ve made £24,000 a month from using Influence Intelligence.
I’ve successfully launched 6 health products, I’ve sold more than one million units of health products, Once I made £6,000 in one day teaching this system to salespeople.

Another time I made $10,000 teaching this system with NO upfront investment other than my time.

I’ve had a 65% response rate from a promotion I did for a client in the early days of the internet.

I made £4,600 for a direct mail promotion send out 8 letters at a cost of £10.

I had response rates with direct mail ranging from 7% to 34% where 1% is the norm in the UK.

Imagine you could talk directly to the subconscious mind of your prospect and disarm any resistance or reluctance they have to buying from you.

That’s Influence Intelligence.

Picture this, you can do this on a grand scale influencing people to buy thousands of times a month or even a week.

Think of how profitable you can make your business without lifting a finger to make that happen.

In a word, it’s leverage.

If you could scale your business to have half a million buyers a day, think about how you could live your life if you never had to work another day.

Your protected because of the ‘Parthenon Phenomenon.’

If you’re only on social media and you got DE platformed you stand to lose everything.

That’s a bit like owning a diving board, if the foundation collapses you go down.

If you recall the Parthenon has several pillars. If you took one of the away the building would still stand.

Even if you took three, four or five pillars away, the Parthenon would still be there standing tall.

That’s like your business.

With email you have anything up to 15 pillars, if you lost 2 or 3, it’s no big deal because you still have 12 sources of revenue.

Email marketing does not rely on a platform so you are protected from the whims of social media, or downturns in the market because some sectors of your list will always be buying no matter what.

Email is here to stay, it’s been around since the early 90’s and it’s still growing and giving small business owners the biggest bang for their buck.

No one else has put the pieces together because a) they have not come from a commission-only, door-to-door sales background, and b) because they don’t have 31 years of writing direct-response sales copy.

Below are recent examples sent to a subscriber list my friend Barry Dunlop and I created with an 11,000 word blog post.
Everyone on this list is interested in becoming a better copywriter.

Every email got at least a 20% open rate.

Emails in action…

Subject line: This may be controversial but it has to be said…

Hi (first name), it’s Barry from Teach Copywriting with an idea you’re going to love…

Most copywriters will tell you to go and read the classics on copywriting.

Books like “How to write a good advertisement” by Victor Schwab.

Or “Breakthrough Advertising” by Gene Schwartz.

Or even “The Direct Mail Handbook” by Siegfried Vogele.

But not me.

In fact, I’m going to recommend you don’t read any copywriting books.

Instead I’m going to tell you what to do instead.

Read fiction.

Or better still, watch series fiction on Apple TV or Netflix.


Because fiction outsells non-fiction by 500 to 1.

That means that people prefer reading fiction over non-fiction.

And this will make your copy stand out from all those other copywriters who are writing in a non-fiction style.

For me, reading non-fiction is like trying to straighten out a bowl of spaghetti.

It’s hard work.

Listen, my friend, if people want to read or watch fiction we had better start by writing what looks like fiction to them.


This is the part where you’re going to thank me later.

Buy books of how to write fiction.

Especially books on how to write screen play.

These will be your go to resources on writing copy that converts.

Remember, copy is not written, it’s assembled.

And you will need at least five of these types of books to take you from mediocre to magnificent.
You’ll also have a lot of fun along the way.

Over the next five emails I’ll be revealing one book per email.

Each book is a rare as frogs feathers.

Once you have them and know how to use them it will be like my colleague Clive often says…

“If at first you succeed, try to hide your astonishment.”

Installment one same time, same place tomorrow.

Meanwhile continue copywriting…

Barry Dunlop.

Subject line: Books to buy (email 1 of 5)

Hi, First name, it’s Barry here with book number one.

As books go, this is a classic and should remain by your side every time you write.

You will use it in one of two ways.

To inspire your writing, and to check up on yourself to make sure you’re building intrigue along the way.


Because people are curious creatures.

Like you are right now because you want to know the title of this book.

Here it is.

“Writing for emotional impact.”

In it screenwriter and consultant Karl Iglesias say’s,

“It’s not about plot points.

It’s not about structure.

It’s not about character.


And you as a copywriter are in the emotional delivery business.

If I don’t say another word, I’ve probably just doubled your income this year.

How to use this awesome book.

Get the audible version and listen to it at least three times to give you the gist of what he’s saying.

Then, as you write think in terms of scenes.

Each scene has a starting point, a middle point, and an ending point.

Then you get the transition from one scene to the next.

You can start a scene on a positive note and end on a negative.

Or start negative and end on a positive.

You can even start a scene on a negative and end on an even more negative scene.

Want to get good at this fast?

Watch of read fiction and look out for how each scene begins and ends.

I recommend good series fiction like “The Last Kingdom,” which you can find on Netflix.

I thought you might like to see an example of this so you can amylase it for yourself.

It’s the beginning of a backstory Clive recently write for a client.

The idea is this.

Through backstory you get your reader fascinated by you, so they start to like, know, and trust you without them realising they are doing so.

That way you can set the stage for selling high-ticket products, software, or service.

Here’s a scene from the story Clive wrote…

“I believe my own journey may not be all that different from yours.

It all began the week before Christmas in 2006…

I sat frozen in large room on an old wooden chair waiting anxiously for the verdict.

She looked at me with those cold blue eyes then looked down at her notes.

Slowly her eyes moved back up to mine.

She paused for what seemed like a minute.

Her soft words were as loud as megaphone.

“You have cancer in your main Aorta artery.”

“What? What does that mean?” I reeled.

She looked away for a moment, as she looked back she raised a brow, her eyes bored into me the way only doctors can when they deliver the death blow.

“You have twelve weeks left to live.”

I lowered my head.

My mouth fell open.

I felt dizzy, then cold to the core.

Gripping the arms of the chair I stared into space.

Six months earlier I was living my dream over in Western Australia.

This was all thanks to my husband at the time. He had the idea we could save our marriage if we started fresh.”

So, there you have it.

Using fiction writing techniques for your sales copy.

In the next email in this series we’re going to take a sharp turn right into ways to make you smarter so you can write faster, easier and get higher conversions.

It’s a book that reveals how to upgrade your brain to be the best at what you do.

See you then.