The real reason to watch Inventing Anna…

The real reason to watch Inventing Anna…

The real reason to watch the Netflix series “Inventing Anna” is to deepen your knowledge of “requisite variety.” Requisite variety states that whoever had the most responses in any given system that person owns that system. (I’m paraphrasing here to make it easier to grasp.) It originally came from cybernetics. But some of the NLP…

The 7 easy rules of copywriting for beginners

The 7 easy rules of copywriting for beginners

Everything you need to know about copywriting for beginners. Well, almost everything. We’re told on the internet content is king. To put it another way, copy is king. Copy and content are the same. The legendary copywriter John Carlton once said, “Nothing happens in business until the sales copy is written.” And “Nothing happens online…

How to use the “hero’s journey” to attract new clients…

How to use the “hero’s journey” to attract new clients…

If you’ve never heard of the hero’s journey then this article will show you why you need one to attract new clients. Today cynicism is a status symbol. People don’t trust facts. They are inundated with information. They want to believe. They want to have faith in you that you can do what you promise…